Archive for June 2015

Home Archive for June 2015

"Keep your Head, Heels and Standard High"

I live by this Moto ! It gives such an eminence pleasure when you look at your self in mirror, Sharply dressed from head to toe, Standing tall to your expectations with a proud feeling of an Achiever ! Incomparable isn't it ?

Head, Heel and Standard, Three important things that completes a Man. High Head : comes with good and kind deeds; High Standard : a reflection of your personality and your attitude ; High Heels : Now this is quite tricky because both philosophically and figuratively you have to be up to the mark.

Recently, I met a Man who do understand this philosophy and has incorporated his talent and skill in a brand which is completely Indian and has the power, strength and audacity to challenge every other which exist. I am talking about "Alberto Torresi". Yehh a well known shoe brand known for there superior work with leather shoes and the man behind the brand is Mr. Ishaan Sachdeva.

About Alberto Torresi: Alberto Torresi was launched in the year 2010 by Agra based Virola Shoes Pvt Ltd. This Indian enterprise is an offshoot of a 40 year old family run business of rolling leather products. Currently, Alberto Torresi is spearheaded by a second generation entrepreneur Ishaan Sachdeva who entered the family business with a vision to take footwear industry to the next level. Today, Alberto Torresi enjoys a presence in over 600 sales points across 21 cities in India.

That was just an introduction of the brand, if we get into its products, its a whole new world in itself. Alberto Torresi has a vast and dedicated R&D team which work on market and trend analysis, as a result they come up with great designs and patterns of shoes which are loved world wide.

Last week Mr. Sachdeva invited us to visit there Factory in Agra and have a conversation with him over lunch. The trip to Agra was awesome so does the lunch but the most exciting was the "Factory Visit" where I actually came to know how these famous shoes are made. Below I am sharing few images of the visit, hope you will like them.

(Leather Measurement Machine)

(So which color stitch you want ;))

(Different Pattern and Colors of Leather)

These are just few glimpse of what all we saw. The process of shoe making is exciting and the outcome was damm lovable !

I am adding just a few of what I loved most, for rest visit : www.albertotorresi.com

And Shine in Style !

Whisky or Whiskey ,what's correct ? This has been the point of debate of decades. Experts have gone to the very roots of the drink to find it out. From its origin, to distillation process, to the country its made in, there is not even a single stone has not been turned. But is it that difficult ? For me the dilemma gets easily solved whenever I sit with my friends and Friend of all : Jack Daniel's.

Oh Yehh !!! Jack Daniel's is a Whiskey though the actual reason is its origin which is America but for me the reason is the word "Key" which unlocks the heart of every one who is enjoying it together.
To take this joy beyond limits "Friend Of Jack" program has been launched in India !

Well there were many more such mysteries related to Jack Daniel's which got solved by Mr. Chris Fletcher himself, like the story behind such a unique name "Old No. 7", reason behind having only one distillery in Lynchburg etc.

Here I am with Mr. Chris Fletcher : Assistant Master Distiller at Jack Daniel Distillery, the one expert you must know if you love Whiskey.

So now lets just get to what all happened and what secrets were revealed at Jack Daniel's Master Class.

We started with tasting session, the three glass shown above had the three most famous variety of Jack Daniel's. First from left is Gentleman's Jack then Old No.7 and Silver Select single barrel.

The best way suggested to taste a whiskey is to have it on tip of your tongue it will spread out through the whole mouth giving you the exact feel of the malt. In short if I conclude the taste, Gentleman Jack was too smooth(reason : it is charcoal mellowed twice) and it is full bodied with fruit and spices which gives it a silky, warm and pleasant taste.

Jack Daniel's Silver Select comes from hand selected barrels and is one-of-a-kind flavor, the taste is robust with notes of toasted oak, vanilla and caramel.

Old No. 7, the iconic and original whiskey of the distillery, loved by millions all over the world for its round and balanced flavor.

Now lets go through some of the facts related with Jack Daniel's :

1. Jack Daniel's is dripped slowly, drop-by-drop, through ten feet of firmly packed charcoal before going into new charred oak barrels for maturing

2. The charcoal used is produced by Jack Daniel's themselves to ensure that the actual flavor remains preserved and is unaffected of charcoal carbon.

3. In-fact the fuel used to light the charcoal is Jack Daniel's whiskey it self.

4. This special step of charcoal mellowing makes Jack Daniel's a Tennessee Whiskey and renders it a rare smoothness.

Jack Daniel’s is one of the world’s most popular brands with a unique production process, carefully kept consistent for over 140 years at a single distillery in Lynchburg in United States. The American Whiskey category has seen a growth rate of over 20% in the last decade in India, with Jack Daniel’s leading this growth.

Jack Daniel's says : Everyday we make it, We'll make it, The Best we can.

Dear Friends, enjoy it but Responsibly !

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Designs of the Season By Karan Moin !

Alberto Torresi : Its Attitude in Style !

Jack Daniel's Masterclass in India